SCOPE
HiPP, a leader in organic baby and toddler nutrition, wanted to spotlight its organic Raspberry Rice Cakes as the perfect on-the-go snack for little ones. The goal was to showcase HiPP as a brand that combines nutrition, taste, and convenience, giving parents healthier snack options for their children. Summercliff was tasked with creating an influencer activation that made the product feel authentic, joyful, and family-centered.
STRATEGY
We partnered with Niki Alexandrou, a parenting and lifestyle influencer whose content naturally captures real family moments. The strategy was to frame HiPP rice cakes as both delicious and healthy, showing them as part of her daughter Asterianna’s everyday snacking routine.
IMPLEMENTATION
Niki shared a family lifestyle post, highlighting HiPP Raspberry Rice Cakes BIO as a go-to snack for her daughter.
The content emphasized the rice cakes’ organic certification, fruity flavor, and no added sugar—making them both nutritious and fun.
The visuals showcased the product in a natural, family setting, reinforcing its role in daily routines and on-the-go moments.
RESULTS
Strong Relatability – Parents connected with the authentic family story and the joy of simple snacks.
Product Awareness – Reinforced HiPP rice cakes as a healthy, organic snack choice for kids.
Trust Building – Niki’s genuine parenting voice built credibility and reassurance for other parents.
Lifestyle Fit – Positioned HiPP snacks as not just healthy, but also convenient for everyday life.
By turning a snack moment into a story of health and joy, HiPP and Niki Alexandrou showed parents that organic choices can be both fun for kids and reassuring for families.
