SCOPE
To celebrate its 15th anniversary in Cyprus, Leroy Merlin wanted to highlight not only its festive offers and Club benefits, but also the real-life impact of its products. The goal was to show how customers can transform their living spaces with Leroy Merlin’s wide range of home and garden solutions, all while enjoying special anniversary discounts. Summercliff was tasked with creating influencer content that showcased this transformation in an authentic, lifestyle-driven way.
STRATEGY
We partnered with Andria Lambrou, a creator whose lifestyle content resonates with audiences looking for inspiration in home living. The idea was simple yet relatable: show how an anniversary discount purchase in this case, a garden lounge set can instantly upgrade everyday life at home.
IMPLEMENTATION
Andria documented her visit to Leroy Merlin, where she purchased a garden lounge set at a special anniversary discount.
Her content showed the delivery and setup of the furniture on her balcony, making the process feel approachable and real.
She then shared herself enjoying a meal outdoors, highlighting how the purchase added comfort and style to her daily routine.
The post tied back to the 15 Years campaign, emphasizing:
Up to -40% discounts on 300+ products.
Exclusive Club member benefits.
The festive spirit of celebrating 15 years with customers.
RESULTS
Relatable Storytelling – The balcony setup narrative showed Leroy Merlin’s practical impact on everyday life.
High Engagement – Followers connected with the authentic lifestyle story of upgrading a home space.
Sales Messaging – Clear link to the anniversary discount reinforced Leroy Merlin’s value proposition.
Traffic Driver – Inspired audiences to explore similar home and garden solutions during the campaign.
By turning a balcony upgrade into a celebration story, Leroy Merlin and Andria Lambrou showed that the brand’s 15 years in Cyprus are all about making everyday living easier, more stylish, and more enjoyable.
