SCOPE
Perfect U wanted to highlight two hero Paese products—The Kiss Lips Set and Puff Cloud—through an activation that felt modern, creative, and authentic. The objective was to inspire audiences to see these products not just as makeup, but as part of a fun, personality-driven routine. Summercliff was tasked with creating an influencer-led campaign that would merge artistry with storytelling.
STRATEGY
We partnered with Souzana Kochova, a makeup artist known for her fresh approach and engaging tutorials. The concept tapped into her idea of combining makeup tips with zodiac-inspired personalities, creating a light, relatable way to showcase both Puff Cloud (for skin prep and flawless complexion) and Kiss Lips (for versatile lip looks). The strategy ensured that audiences saw both education and entertainment in one reel.
IMPLEMENTATION
Souzana produced an engaging reel demonstrating Puff Cloud as the perfect base and concealer for imperfections.
She introduced the Kiss Lips Set, showing off different shades that matched distinct moods and zodiac personalities.
A voiceover with beauty tips tied the products to everyday routines, making the content both practical and playful.
The reel maintained a balance between product visibility and personal storytelling, ensuring authenticity.
RESULTS
High Engagement – Audiences resonated with the zodiac + makeup twist, sparking comments and shares.
Strong Product Focus – Puff Cloud and Kiss Lips were clearly positioned as essentials for a complete look.
Authentic Connection – Souzana’s artistry and creativity reinforced trust and relatability.
Brand Differentiation – Perfect U successfully elevated Paese beyond standard beauty marketing into personalized, story-driven beauty content.
By blending makeup artistry with personality-driven storytelling, Perfect U and Souzana Kochova turned Paese products into more than cosmetics—they became tools for self-expression.
