Mr T Beach

Strepsils, distributed by MSJ Group, collaborated with Summercliff to create a video ad emphasizing the versatility of their throat lozenges, not just during winter but throughout the year.

OBJECTIVE

• Develop a captivating video ad for Strepsils, showcasing its year-round usefulness.
• Illustrate Strepsils as an indispensable companion for summer outings, especially during beach adventures.
• Incorporate the brand's signature mascot in an animated beach setting for added appeal.

STRATEGY

Summercliff's strategy for the Strepsils video ad aimed at portraying the product's versatility in a refreshing and relatable context. The goal was to create an ad that not only communicated the year-round benefits of Strepsils but also captured the essence of summer beach adventures.

IMPLEMENTATION

Collaborating closely with Strepsils, distributed by MSJ Group, Summercliff crafted a script that brought the brand's mascot into a lively beach setting. The animated scenes showcased Mr T enjoying the sun, sea, and summer activities, highlighting the importance of Strepsils for throat comfort amidst seasonal transitions.

The Strepsils video ad not only effectively communicated the product's year-round usefulness but also resonated with the audience. The animated mascot in the beach setting added a refreshing touch, making the ad both relatable and memorable. The campaign contributed to increased awareness and consideration of Strepsils, positioning it as a go-to solution for throat comfort during summer beach outings.

Summercliff's approach turned a seasonal product advertisement into a vibrant and enjoyable visual experience, effectively highlighting Strepsils' relevance beyond the typical winter months. The success of the video ad contributed to heightened brand visibility and increased engagement, especially among those seeking throat relief during their summer beach escapades.