On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
A company is as protected as its brand is. Therefore, protecting it through all available means should be a priority. This campaign aims to address this necessity and provide the means to achieve it.
Create a 360 campaign that included a video, radio ad, OOH, Google ads, and print ad with a clear message, targeted at people who are business owners. The key point to emphasize was that there was an easy, online method to register a trademark, a logo and an industrial design, effective across Europe.
We started by creating a custom illustration that demonstrated the uniqueness of one's brand. Our copy was fully descriptive to provide enough information on the service. Print ads, radio ads, GDN and YouTube were also employed.
We brought together our visuals and script, which, in their simplicity, created a very explanatory solution that got the message through.
