Several agencies competed for the Strepsils Summer 2018 campaign. Summercliff had the successful proposal which immediately identified the purpose of the campaign and provided a creative and unique approach. 

SCOPE
This campaign aimed at showing the usefulness of Strepsils in summer as well, since sore throat affects us during the summer period through our everyday lifestyles.

STRATEGY
In collaboration with MSJ, Summercliff launched a series of promoting activities both online and offline, supported by a competition. 

IMPLEMENTATION
A Facebook page, a landing page, a digital campaign with Google Banners, Video Ads, as well as Outdoor Banners and Radio Advertisement were involved in the promotion. All actions embraced the concept of a bucket list and promoted the image of an awesome, pain-free, summer for everyone.