On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
The campaign aimed to increase awareness about the work of WEEE Cyprus in a creative and fresh concept. A video was created featuring a fun incident while two women were watching TV.
SCOPE
Summercliff delivered a highly valuable production, that grabbed viewers' attention.
IMPLEMENTATION
The concept was simple yet insighted the need to change one's electronic appliances. The need was followed by the action of taking the old electronic appliances for recycling, enter WEEE Cyprus.
STRATEGY
As always, Summercliff employs creativity to approach any project, including this type of NGO.
