Ahmad Tea is a heart warmer. All we had to do was to show it! GCharalambous and Summercliff teamed up to raise awareness about Ahmad Tea through a sensational OOH placement.
The aim of this collab was to remind people that no matter how hard or easy their day was, a hot cup of warm Ahmad Tea was waiting for them at home!
In order to communicate the message, larger than life images of tea bags submerging into hot water, were placed in strategic locations in the highways.
A smart OOH campaign has been implemented, with billboards that emphasize the pureness of the tea in two different flavours.
Summercliff is also responsible for Ahmad Tea’s social media presence. The main channels used are Facebook and Instagram, where content is published and promoted.
The account of Ahmad Tea is being hosted on our own propriety platform www.berry.social where all the magic happens!