On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
Tryfon Tseriotis assigned Summercliff its new promotional activity in regards to the Weetabix breakfast range.
The idea was to create a project where people would participate in the Weetabuddy competition, that would be fun, engaging and would give various gifts. Aim of this act was to create a buzz around the Weetabix range and in the process of doing so, to further inform the public about the products, and to emphasize their healthy attributes and quality.
To create a buzz around the Weetabix products and to invite an enthusiastic participation required a strong online presence and promotion of the competition, and a clear communication both of the healthy attributes of Weetabix as well as the possibility of winning awesome Weeta-gifts. Each participant could create their own Weetabuddy on line!
Summercliff responded to this call by creating the Weetabuddy project competition, designing and implementing it, and enveloping it with a powerful Digital Campaign that included animated Google Banners and Facebook content.
