On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
Everybody loves the experience of traveling. The airport and the airport Duty Free are all parts of this experience. Summercliff created the Summer 2017 campaign for Cyprus Airport Duty Free.
To spread awareness of the Airport's Duty Free shopping experience, promote its world famous brands - some of them being exclusive at the airport - and, ultimately, to increase sales.
With the slogan "The journey starts here", a creative strategy featuring a fascinating game of words and images was promoted across digital and traditional channels, captivating audiences.
A series of creative Posts, Covers, Animations, Banners, Google ads, Local Publishers Banners, along with Print and Radio Ads, were all part of the campaing.
The Social media account of Cyprus Airports Duty Free was hosted on our own propriety platform www.berry.social where all the magic happens!
