SCOPE
Ortis, a trusted European wellness brand, wanted to introduce D-Toxis to the Cypriot market in a way that felt approachable and practical. The goal was not only to raise awareness but also to educate audiences step-by-step on how to integrate detox into their lifestyle. Summercliff was tasked with crafting an influencer-led activation that highlighted both the method and the benefits of the routine.
STRATEGY
We partnered with Glykeria Yiakoumou, a creator known for her authentic and health-focused content. Instead of a static promotion, we built a storytelling sequence across multiple Instagram Stories, supported by a final recap reel. The narrative mirrored the D-Toxis program—Phase 1, Phase 2, and continuation—so audiences could follow along and see results unfold in real time.
IMPLEMENTATION
Stories 1–3: Glykeria explained how to use D-Toxis, introduced Phase 1 (Week 1), and then moved into Phase 2 (Week 2), sharing how she felt and the improvements she noticed.
Story 4: She reflected on the two-week experience and announced her plan to continue for 20 more days, reinforcing D-Toxis as part of a long-term wellness routine.
Final Reel: Glykeria shared her complete detox journey, wrapping up the campaign with a personal testimonial.
Call to Action: Every story linked directly to pharmacies across Cyprus and to evzeen.com, making purchase seamless.
RESULTS
High Story Retention – Viewers followed Glykeria’s journey across multiple phases.
Educational Value – The step-by-step storytelling made detox simple and approachable.
Authenticity – Glykeria’s personal updates built trust and relatability with her audience.
Conversion-Driven – Direct links encouraged trial and drove traffic to evzeen.com.
Brand Positioning – Ortis D-Toxis was framed not as a quick fix, but as a sustainable wellness ritual.
By turning a health routine into a personal wellness journey, Ortis and Glykeria Yiakoumou made detox both aspirational and accessible for everyday audiences.
