SCOPE
Perfect U wanted to highlight Nikos Sculpture, a fragrance that blends Mediterranean freshness with timeless elegance. The goal was to position it as a classic choice for men who value tradition and style that never fades, while driving awareness and sales both in-store and online. Summercliff was tasked with developing an influencer activation that communicated authenticity, refinement, and timeless appeal.
STRATEGY
We partnered with Mike Andreou, a creator known for his preference for classic fashion and enduring style. The campaign strategy was to tie Sculpture to stability, tradition, and timelessness, appealing to audiences who seek a fragrance that never goes out of style.
IMPLEMENTATION
Mike created content around his search for a fragrance that matched his love for timeless fashion, finding it in Nikos Sculpture at Perfect U.
The narrative emphasized Sculpture’s classic composition:
Top notes: Orange Blossom, Lemon, Bergamot, Mandarin
Heart notes: Jasmine, Lily, Geranium, Rose
Base notes: Tonka Bean, Amber, Cedar
The video and caption reinforced his preference for tradition over trends, showing Sculpture as the fragrance that reflects his identity.
A direct call to action encouraged audiences to purchase at Perfect U stores or online at perfectu.com.cy, positioning Sculpture as a timeless, reliable choice.
RESULTS
Clear Positioning – Successfully framed Sculpture as a classic, timeless fragrance.
Audience Resonance – Mike’s personal style aligned perfectly with Sculpture’s brand identity.
Sales-Driven Impact – Direct purchase links made the campaign conversion-focused.
Brand Strengthening – Reinforced Perfect U as the trusted destination for premium, classic fragrances.
By blending personal storytelling with timeless brand values, Nikos Sculpture and Mike Andreou positioned the fragrance as the go-to scent for men who prefer enduring style over fleeting trends.
