Hellenic Bank's Department of Economic Research prepares a quarterly report, the Hellenic Bank Economic Reviews. Summercliff has been assigned the design of the leaflets since 2017.
The scope of the project was to prepare a contemporary design which illustrates the economic environment presented, in an aesthetic that is accessible and easy to comprehend for potential readers.
A visual identity that conveyed a corporate and professional image was created. The design guidelines are followed every time, ensuring coherence and consistency in the series.
Several charts that appear in the leaflets are custom-designed by the Summercliff creative team, in order to demonstrate the data displayed as clearly as possible.
Summercliff's approach to these projects, and the successful outcome, is but a confirmation that creativity is essential at all times and for projects of any nature, and corporate could be no exception.