On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
Our company was chosen to manage the social account of IKEA Cyprus in February 2014. Four years later, the account has surpassed 84.000 fans, landing continuously in the top 10 pages in Cyprus for local fans based on Social Bakers. We have been responsible for IKEA's social media content and strategy since then.
A series of creative visuals and animations promoting IKEA's products via Social Media channels were created. Promotional campaigns also run on a monthly basis. Noumerous creative concepts, competitions, as well as their accompanied copywriting and Facebook applications were published both on IKEA's Facebook and Instagram.
During the summer of 2016-17 launch of the new IKEA catalogue our creative strategy was applied to traditional media as well. The international guidelines for IKEA's 2016-17 catalogue launch were based on the concept that there are no rules in the kitchen.
To spread awareness and create a buzz for the arrival of the new catalogue, its distribution, it's app, and its 2017 theme, which was the kitchen.
Our concept was to demonstrate the lack of rules, by crossing out certain words in sentences and replacing them with hashtags of a contradictory meaning.
Dozens of striking visuals with smart captions, as well as animations were created and promoted in Social Media, while this concept was given for adaptations in traditional media.
The Social accounts of IKEA are being hosted on our own propriety platform www.berry.social, where all the magic happens!
Photography property of Inter IKEA.
