SCOPE
Paese wanted to highlight its blush collection, showcasing the variety of shades available and inspiring audiences to experiment with different makeup looks. The goal was to combine beauty education with product discovery, presenting the products in a way that feels professional and visually appealing. Summercliff was tasked with creating influencer content that would educate while inspiring.
STRATEGY
We partnered with Mariela, a professional makeup artist, whose expertise and credibility made her the ideal voice for demonstrating the products. The strategy focused on presenting the blushes through a practical makeup tutorial, allowing viewers to see how different shades can enhance a look and how they can be applied correctly.
IMPLEMENTATION
Mariela created a makeup tutorial reel, testing various Paese blush shades and demonstrating how to apply them for different makeup styles. Throughout the video, she shared simple tips on blush placement and blending, helping viewers understand how the right shade can complement their features.
The content highlighted the variety of colors available while keeping the focus on product performance and versatility.
RESULTS
Educational Value – Viewers learned practical techniques for applying blush.
Product Discovery – Showcased the range of Paese blush shades available.
Expert Credibility – Mariela’s professional background strengthened trust in the products.
Audience Engagement – The tutorial format encouraged viewers to try new looks.
By combining professional makeup guidance with product exploration, Paese and Mariela inspired audiences to discover their perfect blush.
