SCOPE
Sculpture wanted to showcase Air De Lune Extrême EDP 100ml, a unisex oriental fragrance designed to appeal to both men and women. The aim was to expand awareness of the Sculpture range beyond its classic scent, highlighting new variations and the versatility of unisex perfumes. Summercliff was tasked with creating a campaign that would feel authentic, lifestyle driven, and couple oriented.
STRATEGY
We partnered with Danae Theofilou and Panayiotis, whose genuine chemistry and relatable storytelling made them the ideal ambassadors. The creative approach was to present Air De Lune as a fresh alternative to the classic Sculpture, showing how both partners could embrace the same fragrance while discovering the wider range.
IMPLEMENTATION
Danae and Panayiotis filmed a shopping and discovery experience, exploring the Sculpture fragrance collection together.
The narrative focused on moving beyond the classic Sculpture scent that Panayiotis had been using, and trying the unisex Air De Lune as a shared choice.
Their playful interaction highlighted that Sculpture offers more variety than expected, including modern unisex options that suit both men and women.
Clear calls to action encouraged audiences to try Air De Lune and explore the full Sculpture range.
RESULTS
Couple Relatability – The shared story resonated strongly with couples.
Expanded Awareness – Showcased the range beyond the classic fragrance.
Unisex Positioning – Positioned Air De Lune as suitable for both genders.
Conversion Potential – The discovery journey encouraged product exploration.
By turning a shared fragrance choice into a lifestyle moment, Sculpture Air De Lune Extrême, Danae Theofilou, and Panayiotis made unisex scents feel modern, effortless, and easy to enjoy together.
