SCOPE
A new kind of service needs fresh branding. The brief called for the creation of a new visual identity for a new company, Estia Care, which deals with the education and training of domestic personnel.
The visual identity had to demonstrate the effectiveness of the services provided in a discreet manner. This alongside the slogan would be displayed on stationery, leaflets, social media, and other online and offline activities.
The result... a logo illustrating a feather in a metallic foil presentation with the impactful slogan "A touch of care" were implemented. Supportive copy and illustrations were used for the creation of leaflets and other content.
