Progressive Insurance Cyprus, a leader in the General Insurance industry, celebrates its 30th birthday. Since 1991, the company has continuously striven to provide top quality services while making a positive impact within local communities through various actions and contributions.
Create eye-catching, celebratory content for both online and offline use, that both showcases the company’s long history and experience, as well as its commitment to the improvement of various social problems.
To reach as many people as possible, we took on an approach that utilised the company’s social media channels, Google Display Network, out-of-home advertising, as well as… the company building itself!
The building put on a “festive outfit,” the company stationary boasted a brand new logo marking the 30th anniversary, and street signs, flags, stickers, and balloons were used to further amplify the campaign’s celebratory message.
Bold fonts and bright colours on all mediums made the visuals pop and the message stand out!