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The 2024 NYX Awards Officially Presents among its Winners of Season 2, Summercliff’s Campaign “It is Perfect to be U” for PERFECT U.
Summercliff won a Gold award for the Category Video - Beauty & Cosmetics for the campaign “It is Perfect to be U” by Perfect U. A female car mechanic, a gorgeous man wearing a fully detailed make-up look, a woman racing a high calibre motorbike, a fabulous female body lifter, the Perfect U Video Ad is all about inclusivity and breaking stereotypes. With the slogan “It’s perfect to be U” it emphasises that everybody is different and appreciated for who they are. People are perfect within their differences, within themselves. Perfect U, a prominent chain of beauty stores in Cyprus, recognized the need to evolve with the changing societal attitudes toward beauty, individuality, and self-expression. As the beauty industry continued to shift towards inclusivity, Perfect U sought to expand its reach beyond its existing customer base by appealing to diverse, underrepresented demographics. The challenge was to break conventional beauty stereotypes while reinforcing the message that everyone, regardless of their background, appearance, or lifestyle, is inherently perfect.
As a global creative platform, the NYX Awards has received thousands of submissions in the competition from across the world, featuring countries like the United States, United Kingdom, Canada, Australia, Spain, Germany, China, Switzerland, Japan, Italy, and many others, presenting the most exceptional achievements across advertising, design, strategic communications, marketing campaigns, as well as digital media that transform the engagement of brands and storytelling within the industry.
2024 NYX Notable Winners: Season 2
In a highly competitive season, the NYX Awards has also recognized extraordinary winners who represent creative and marketing excellence worldwide. Among these winners include direct submissions from TikTok, and with indirect submissions from Cadbury, Acer, LG, National Basketball Association (NBA) Player Development, World Bank Group, and many others.
About NYX Awards
The NYX Awards is a prestigious international competition that recognizes and celebrates excellence in the creative and marketing industries. Its categories encompass Advertising & Design, Strategic Communications and Marketing Campaigns, as well as Digital Media, including web, video, and social media. NYX Awards warmly welcomes entries from agencies of all sizes, with a mission to recognize and honor the brilliance that lies at the heart of the creative and marketing industries.
