Celebrating Outstanding Creativity in PR and Comms
An outstanding achievement recognition, the European Excellence Awards honor excellence among communications professionals. Globally recognized and unlike any other prize, the leading European Excellence Awards, co-financed by the European Union, combine the international dimension of communication in an ever-evolving digital age with remarkable creativity and innovation in public relations.
These prestigious PR awards aim to appraise and accredit public relations, communications, brand building and reputation management professionals from companies, consultancies, associations, institutions, universities, and NGOs whose work has demonstrated exceptional talent and ability.
This year, Summercliff secured the highly-acclaimed award in this world-renowned competition. The winning entry “Proud of Our Firefighters” was created by Summercliff for Nurofen, Lifepharma / MSJ Group, and included a four-minute video production featuring a breath-taking, fire-related story. The main focus of this campaign also included OOH ads, a landing page, and a series of video interviews with firefighters.
Grand Jury Panel
A panel of over 40 esteemed communications specialists, from the perspective of both in-house and agency communication departments, have been carefully selected to serve as jury members, ensuring the fair evaluation of this season’s submitted applications.
To award the best in European communications and PR, assessment criteria included the strategic approach and integration of various communication tools, innovation, creativity, implementation, and impact of the projects submitted. The jury’s collective expertise, experience, diverse perspectives, functions, and industries played a pivotal role in assessing and deciding which entries were shortlisted and awarded.