SCOPE
Ortis wanted to highlight Winter Protection supplements as a way to support the immune system as the school year begins and daily routines change. The goal was to remind parents that this period often brings increased exposure to seasonal viruses, making it important to support the immune system early on. Summercliff was tasked with creating influencer content that would communicate this message through real family moments and relatable routines.
STRATEGY
We partnered with Andrea Kyriakou, whose content reflects everyday family life. The idea was to show how she prepares both herself and her children for the new school routine, emphasizing the importance of prevention and wellbeing as schedules become busier.
IMPLEMENTATION
Andrea shared moments from her daily routine with her children, highlighting the transition into the school year and the importance of maintaining healthy habits. Ortis Winter Protection was naturally integrated into her routine, reinforcing the message that strong immunity is supported through balanced nutrition, daily activities, proper rest and the right supplements.
The tone remained warm and authentic, speaking directly to other parents navigating the same back to school routine.
RESULTS
Strong Relatability – The school year routine resonated with many parents.
Preventive Wellness Message – Emphasized the importance of supporting immunity early in the school season.
Audience Engagement – Andrea’s family moments created a natural connection with followers.
Brand Trust – Reinforced Ortis as a trusted choice for family wellbeing.
By sharing her real family routine, Andrea Kyriakou showed how Ortis Winter Protection can become part of a healthy start to the school year for both parents and children.
