On Line, Off Line, Below the Line, Above the Line.
There is No Line!
There is No Line!
Summercliff Celebrates Shortlisting at the 2024 European Excellence Awards
Summercliff is thrilled to announce that our campaign, "The Perfect U: It’s Perfect to Be You," has been shortlisted in the 2024 European Excellence Awards! Recognized in the category for Greece, Cyprus, and Malta, this honor highlights our commitment to pushing creative boundaries and amplifying powerful messages that resonate.
The European Excellence Awards have been called “The European Championship in Public Relations” for good reason. Unlike any other prize, the EEA combines the international dimension of Comms in our digital age with outstanding creativity & innovation in PR. The European Excellence Awards, co-funded by the European Union, are among the most prestigious accolades in the communications and public relations industry. These awards celebrate groundbreaking campaigns and projects that exemplify innovation, storytelling, and impact. To be named among the top three in a region as dynamic as Greece, Cyprus, and Malta is a remarkable achievement that speaks to the strength of the message behind "The Perfect U."
"The Perfect U campaign: It’s Perfect to Be You" was designed to champion inclusivity and challenge conventional norms. The campaign featured unconventional yet empowering representations of individuality, including a female car mechanic, a man confidently embracing makeup, and a powerful woman biker. Each character embodied the idea that authenticity is the ultimate strength, sending a bold message: you are perfect just the way you are.
The campaign aimed to:
Break stereotypes and redefine societal expectations.
Celebrate individuality and self-expression.
Encourage a world where everyone feels seen, valued, and accepted.
At Summercliff, we remain committed to crafting campaigns that challenge norms, inspire change, and make a difference. This recognition fuels our passion to continue telling stories that matter and amplifying voices that deserve to be heard.
Here’s to celebrating individuality, breaking barriers, and building a more inclusive future—one campaign at a time!
