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Summercliff creative marketing

European Excellence Awards

Hellenic Bank

Summercliff advertising agency
Awards

Mastercard ReTree Cyprus & Win a Trip Distinction


In the news!

Our campaign for Hellenic Bank's Mastercard "ReTree Cyprus & Win a Trip" received quite a recognition from the European Excellence Awards!

This campaign for Hellenic Bank was honored by the European Excellence Awards in the category Financial Institutions! Shortlisted in the final 6 among HSBC, Alecta, American Express, EOS and Deutschen Bank!

Here's an excerpt from the exciting announcement...

"Congratulations! I am happy to inform you that your project has been shortlisted for the European Excellence Awards 2017! You can have a view at the full list of shortlisted projects online at https://eu-pr.excellence-awards.com/shortlist-2017/ We have received an overwhelming number of outstanding PR and communications projects and campaigns. As always, both the sheer number and the high standard of the applications made the competition in all 60 categories fierce. Thus, your accomplishment to be part of the shortlist is all the more significant. " 

We are proud to have lost to HSBC's gender equality campaign!

A bit more about the campaign:

During 2016, Cyprus experienced one of the worst fires in its history. Hellenic Bank and MasterCard wanted to create a digital campaign which promoted their action to reforest affected areas and at the same time reward 5 of the participants with a vacation to the tropical Maldives. The “Green” destination of Maldives was chosen after the reforesting theme.

The creative challenge was to create a triple message that demonstrated the commercial aspect of using a MasterCard, reforesting, and the competition. First, the custom word “ReTree” was created and written with custom typography. Then the Maldives vacation was incorporated with a stylised palm in the logo sentence “ReTree Cyprus & Win a Trip”. Several retail objects, were “dressed” in a tree pattern. This was done to symbolise that by purchasing these everyday items people help regrow some of the forests lost in the fires. Four visuals were promoted in Social Media, while the main visual was used for Google Adwords and Local Portals Banners. A landing page was also created to divert traffic.