What is creativity? A truth and a twist. You have to be honest, otherwise you are out. Irrelevant. And you have to make an impression. Make people smile and enjoy your work. Sales will come later.
Good ideas don't just pop at the door for a cup of tea! It takes a lot of work and a bit of… magic! They’ve got this magic quality about them. You can’t really put it in words.
There are always at least a couple of ways to do things. The easy way, the familiar way and the unknown. But we don’t really have a choice, do we? Shortcuts don’t lead to fine results. Even if it means letting go of the clock, or throwing everything away and starting from scratch for a better idea. Exploring new paths is a natural instinct for us. Inevitably, we have fun doing it! That’s how a good idea is forged. The satisfaction we get when the work is out there, is what keeps us craving for more.
Therefore, we love clients who are willing to go down the rabbit hole with us and enjoy the thrill of the ride. This actually empowers us to reach further and do better.