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Summercliff creative marketing

Economic Indicator

Hellenic Bank

Summercliff advertising agency
Financial Institutions

Print Work for Corporate Purposes


Hellenic Bank logo

Hellenic Bank's Department of Economic Research had to prepare a document in which the economic indicators in regards to Cyprus Economy would be presented as visuals.

SCOPE

The scope of the project was the visualization of the relevant numbers and data in a way that would be interesting, comprehensive and in need of the minimum possible explanatory text.

IMPLEMENTATION

Original custom-made infographics were created in order to convert data presented in an Excel-type file to an interesting visual report. The visualization had to be clear, informative and easily accessible by all viewers.
A visual identity that conveyed a corporate and professional image was created. The design guidelines are followed every time, ensuring coherence and consistency in the series.

STRATEGY

The strategy followed by Summercliff is the one that guarantees success for every endeavour, from the most commercial to the most corporate. This is nothing else but the employment of creativity and imagination, tailored according to the specific needs of each project.

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