Pure Reds by L’Oréal Paris.

MPM Group's Trends stores, in collaboration with Summercliff, created several display ads for its international brand L’Oréal Paris, consisting of animated flash banner ads.

SCOPE

The aim of the campaign was to promote the brand L’Oréal Paris and its collection of exclusive reds.

STRATEGY

Through a FB competition the ad invited Facebook users to participate for a chance to win their favorite Collection Exclusive Pure Reds lipstick by L’Oréal Paris.

IMPLEMENTATION

The Web Ads were published on major news web portals and on a fashion style portal. Users who were served the Ads and who clicked on the banner were re-directed to MPM Group’s Websites and Facebook pages.