SUMMERCLIFF Walks Away Victorious in the 2023 MUSE Creative Awards
The MUSE Creative and Design Awards, leading competitions that honor creative and design professionals, have released the list of winners for 2023. The awards saw as many as 6,500 entries submitted from across the world, all vying for a chance to be honored as a MUSE.
For this competitive season, SUMMERCLIFF walks away victorious with the Public Service & Activism Platinum Award to their name. The work that earned this landmark victory was created by our team for Nurofen, MSJ Group. Our firm is honored to have won the prestigious MUSE Award. The MUSE Awards is made up of a series of competitions organized to honor excellence in various fields and industries.
“This season’s works took the team by surprise with the level of quality they were at. The entrants certainly deserve the recognition for all the efforts they had put in,” Thomas Brandt, spokesperson of IAA elaborated. He continued, “These professionals and creatives demonstrate how those who pursue excellence will always thrive, regardless of the changes their industries go through.”
Judging was done by a jury panel which was composed of industry professionals. Thanks to their efforts, IAA was successful in upholding impartiality and implementing industry-relevant assessment criteria. The jury was tasked with identifying companies or individuals whose works exemplified excellence and that had pushed their respective industries forward.
Grand Jury Panel
The awards received jury nominations from 17 countries and ended up with 60 jurors. These professionals are held in high regard in their respective industries and are tied to renowned organizations in the creative and design industries. On top of having industry-relevant standards in the judging process, impartiality was further enforced by using the blind judging method. Effectively, each entry was evaluated by multiple judges without being compared to other submissions. In this scenario, every work could only win based on their own merits.
Participation of International Brands
Thanks to IAA’s global presence, the MUSE Creative and Design Awards received entries that included names of globally prominent organizations. Some submissions were made directly by said companies, while others were submitted by entrants who had produced work for them. For direct submissions, familiar names such as Paramount Global, Mastercard, United Nations Peacekeeping were present, whereas indirect submissions included The Walt Disney Company, Uber Eats, KFC, Unilever, SIEMENS, General Motors, AstraZeneca, AT&T, Mars Wrigley, and McDonald's..
“The winners of this season are undoubtedly some of the best talents the industries have to offer and it makes us proud to be able to honor these people for all their hard work,” Thomas said. “As they continue to express themselves in their works and push forward in excellence, we will certainly remain here to be a platform to spotlight their talents.”